
Lemmings & Collabs
From JustLuxe content partner iW Magazine Two trends that are not necessarily new have been seriously amplified in recent times. One is the “Lemming” collector, the other is the “Collab” watch. The first is pretty clear. At the high-end or at more affordable price points, many watch buyers are almost afraid to miss their chance at acquiring the current hot watch. Whether a luxurious and hard-to-acquire SKU from one of the big names or a run on a particular micro-brand, the watch collector crowd seems to be in full-on bandwagon mode in recent years. FOMO drives not only active and engaged watch enthusiasts but…