SEVENFRIDAY ME3/01 âStone Blueâ
SEVENFRIDAYOver the last decade or so there have been a lot of casualties in the world of horology. Small independents that I have personally championed have not been able to sustain prolonged success. That makes the story of SEVENFRIDAY even more impressive in my book. It seems incredible that 12 years have gone by since I originally spoke with co-founder Dan Niederer about the brand's conception. After years of working in the corporate luxury sector, he decided to fly solo and establish his own label. This was a bold move because his vision was to create retro-style cushion watches powered…