Mar. 18th, 2024
To amplify the quintessential Italian allure and unbridled sense of freedom embodied by the GranCabrio, Maserati presents its latest masterpiece: “The all-new Maserati GranCabrio. Our Ode to Joy.” This ode celebrates those who embrace life with the wind in their hair, who see their car as more than just a mode of transport but as a companion in their journey of exploration.
With a fresh rhythm and an invigorating melody, the GranCabrio promises a driving experience that resonates with joy and excitement. Through captivating imagery, it evokes emotions of thrill, desire for beauty, and a zest for life, inviting hearts to revel in every moment.
Captured in a compelling short film by acclaimed director Marco Gentile, the GranCabrio is depicted against the picturesque backdrop of Salento, Puglia—a region synonymous with understated luxury and authentic Italian spirit. This visual narrative speaks volumes about the infectious joyfulness of Italy’s lifestyle, perfectly mirroring the spirit of the GranCabrio itself.
Echoing the sentiments of the aphorism “Sing like no one is listening…”, Maserati imbues its creations like the GranCabrio with elegance and performance, elevating every journey to new heights of comfort and enjoyment.
The launch video for the GranCabrio Trofeo—a masterpiece born in Modena—sets the stage with the symphony of the sea, seamlessly blending the power of nature with the thunderous roar of the Nettuno engine. Accompanied by a bespoke rendition of the “Ode to Joy”, the video encapsulates the essence of celebration, freedom, and shared enjoyment.
This harmonious blend of emotions and passions, presented in true Italian and Maserati fashion, serves as an invitation to embrace life on our own terms. “The all-new Maserati GranCabrio. Our Ode to Joy.” premiered on Monday afternoon on Maserati’s official YouTube channel and is also accessible across the brand’s digital platforms.
